Rising Korean per capita incomes and relaxation of onerous import duties specifically with the US has enabled the population to consume more and higher value proteins. Yet despite the cutting-edge modernization of Korean industry in hi-tech fields, agricultural supply chains remain rooted in traditional frameworks, and inefficient business practices amongst producers and distributors continue to embed extraneous middleman costs into products which are passed on to the final consumer.
MOOxMOO is the first step towards a transparent and digitally accessible meat marketplace that provides substantial cost benefits for Breeders, SMEs and Consumers. Blockchain and Smart Contracts in general offer diverse benefits, ranging from increased liquidity, flexible working capital possibilities, faster transaction settlement times and increased security. Furthermore, fraud and counterparty risk is eliminated as MOOxMOO serves as fiduciary and each supply chain participant is carefully vetted before being allowed to transact.
MOOxMOO Foundation leverages legacy meat Production, Marketing and Distribution constituents with successful operating histories in Korea.
With the advent and broader adoption of Blockchain & Distributed Ledger Technologies over the past decade, the MOOxMOO Foundation will pursue the optimization of Korea’s inefficient middleman congested livestock & poultry industry.
The net result will be an improved pricing environment for Breeders and SMEs as well as margin enhancement through the value chain.
As with agriculture and fisheries overall, the Korean domestic cattle breeding and meat packing industry is highly regulated to both promote the commercial prospects of industry participants – especially breeders – as well as to provide consumer health assurances. A sample of regulatory oversight is encapsulated in the following traceability diagram.
Our MOOxMOO platform – serving as a Sourcing Agent, Processor, Market Maker, Sales Platform, Settlement & Clearing Administrator and Fulfilment Agent for the meat industry and retail consumers – is imbued with the innate benefits of the blockchain and smart contract paradigm, coupled with commercially practical and attractive functionality.
On MOOxMOO, we will enable the retail consumer to collectively buy bulk meat nearly at wholesale prices, which can be shared amongst family and friends. Notably, MOOxMOO handles butchering for retail buyers –SaaS: “Slice as a Service”–
MOOxMOO SBTs are NFTs (non-fungible tokens) in script and essence as they are smart contracts linked to a specific underlying sales transaction. However, a MOOxMOO SBT also reveals its dual nature as a fungible token – a contractual obligor can supply any meat product meeting the smart contract’s specifications within a delivery period. The dual nature of MOOxMOO SBTs will enable the sophisticated meat obligor to arbitrage and fulfil delivery by accessing other platform smart contracts or by substitution by sourcing from an external spot meat market. A noteworthy distinction, however, is that while the fate of Schrödinger's Cat remains a mystery, we are certain that the Cow is dead
Our MOOxMOO blockchain platform will embed wholesale & retail transaction and specification information to smart contracts, which will become immune to forgery once minted into immutable and non-transferrable SoulBound Tokens.
| Name | MOOxMOO |
| Type | ERC-20 |
| Ticker | MOOX |
| Total Issuance | 1 Billion |
| Allocation | % | Amount |
| Ecosystem | 50 | 500,000,000 |
| Token Sale | 30 | 300,000,000 |
| Marketing | 10 | 100,000,000 |
| Team & Adviser | 10 | 100,000,000 |
| TOTAL | 100 | 1,000,000,000 |
| Token Sale -- Breakdown | % | Amount |
| R&D | 30 | 90,000,000 |
| Marketing | 30 | 90,000,000 |
| Operations | 30 | 90,000,000 |
| Other Expenses | 10 | 30,000,000 |
| TOTAL | 100 | 300,000,000 |
| Allocation | Vesting |
| Ecosystem | 2% / mth over 50 mths, from Month +6 post ICO |
| Token Sale | 50% at ICO; 50% at Month +10 post ICO |
| Marketing | 5% / mth for 20 months, from Month +6 post ICO |
| Team & Adviser | 5% / mth for 20 months, from Month +6 post ICO |
Evaluate MOOxDEAL (B2C) 14-month Beta Performance (February 2022 to April 2023)
Prepare Full Service MOOxMOO Platform Design
Pre-Development Planning
Develop b2b supply chain backend infrastructure
Develop supply contribution web-service with smart contract
Design SBT smart contract
Develop b2c supply chain backend infrastructure
Develop supply contribution web-service with smart contract
Develop SBT smart contract
Develop b2b web service with each backend infrastructure
Develop b2c web service with each backend infrastructure
Expansion of Enterprise Use of Platform Systems
Develop web3 supply service
Development of a Wallet Manageable Dashboard
Explore Expansion Opportunities:
